What “No Added Sugar” Really Means (And Why It Matters)
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Many jars use clever language, but “no added sugar” has a specific, important meaning: the brand has not added table sugar, brown sugar, honey, glucose syrup, or other caloric sweeteners on top of what is naturally present in the ingredients. In contrast, most conventional peanut butters and chocolate spreads contain some form of added sugar—listed as sugar, dextrose, corn syrup, maltodextrin, or similar—to boost sweetness and mask bitterness.
That extra sugar raises calories, can spike blood glucose, and gradually turns a nut-based product into a dessert that does not align with healthy eating or long-term healthy habits. A truly no sugar chocolate hazelnut or no added sugar spread uses alternative sweeteners and the natural flavors of nuts and cocoa to create sweetness, not sugar. This is the space Flivo owns: a clean-label chocolate hazelnut spread that tastes rich and creamy while staying true to the “no added sugar” promise.